April 21, 2011

Coca-Cola's New PlantBottle on Shelves Now!

Just in time for Earth Month, Odwalla is saying goodbye to its old packaging and saying hello to a new PlantBottle packaging—the first-ever fully recyclable plastic beverage bottle produced using plants.

PlantBottle packaging is available for both Odwalla and DASANI brands. Single-serve Odwalla packages are made from up to 100 percent plant-based materials and DASANI packages are made with up to 30 percent plant-based materials. This new packaging was designed to make a difference by offering a better designed package for a more sustainable future.

PlantBottle packaging used for Odwalla is made of high-density polyethylene (HDPE) plastic which is derived from 100 percent renewable sugarcane-based ethanol. It is the first nationally distributed beverage brand to make this transition and it represents a significant step in their brand’s ongoing efforts to protect the planet.

To date, PlantBottle packaging is estimated to have eliminated the equivalent of 30,000 metric tons of carbon dioxide, or three million gallons of gasoline used to produce PET plastic bottles. Currently, The Coca-Cola Company is working to further technology so other plant materials can be used in future PlantBottle packaging. According to them, “The ultimate long-term goal is to turn waste into a resource, resulting in a carbon neutral, 100 percent renewable, responsibly sourced bottle that is fully recyclable.”

The new packaging is beginning to be introduced into the market and our campus. It is currently available in the Hilltop Food Court on upper campus and will be available soon in Intermezzos CafĂ© and the Green Bean. Stop by to see this new innovation that’s a step in the right, sustainable direction!

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