August 22, 2011

Sodexo Eases Move-In Day with Fill My Fridge™ Events

Families can enjoy the rite of passage instead of driving off campus for supplies!

During college move-in day, parents at Sodexo-served campuses will be able to shop for their students' favorite items from nutritious snacks to thirst quenching beverages without having to leave campus. Sodexo is offering its second Fill My Fridge™ event at more than half of the 650 campuses it serves from Hawaii to New England–including UW-Eau Claire!

"Move-in day can be chaotic and filled with mixed emotions," said Tom Post, president Sodexo Education – Campus. "Sodexo is offering Fill My Fridge™ events for the second consecutive year because it creates the kind of exceptional experience that makes move-in day a lot easier for parents and students alike." Post came up with the idea after experiencing a frustrating move-in day with his son, followed by an hour's drive to a box store to get dorm-fridge supplies.

During resident hall move-in day (and throughout the entire year), Blugold Dining's Hilltop Center Food Court is an area where parents can purchase goods to stock their students' small refrigerators with dry goods, refrigerated goods, beverages and more!

Sodexo researched favorite resident-hall food of 18-to 24-year-old students and worked with suppliers, which included engaging local farmers and produce companies to provide local fruits, vegetables, dairy products, and bread. Sodexo is working closely with its vendor partners to help stock the fridges in residents halls.

Partners Pepsi and Coke will both offer contests for campuses that host a Fill My Fridge™ event, including a grand prize of $4,000 in the Fix Up My Room contest from Coca-Cola and a Text to Win contest from PepsiCo.

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